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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05497_Field_OMMA T17.txt
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1996-04-10
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566b
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sometimes there might be just be one sentence.
But I think to expect the “big book,” that’s kind of
a print assumption, and I don’t think he could have
done it anyway. He just wouldn’t have been
interested; he liked his aphoristic mode, he liked his
aural, speaking manner of containing his ideas.
Q: McLuhan was once very popular, a cultural
icon, and then he seemed to fall out of favor. Why
do you think this happened, and why is there a
renewal of interest in him now?
A: It’s very true that in the ’70s and ’80s he was